Creativity + Innovation

We hear every day about the importance of creativity and innovation (C+I) in our lives, careers, and societies. The C+I minor helps students gain a deeper understanding of their creative and innovative selves and to gain greater confidence in these areas. The minor also equips students with tools that enable them to develop further the work and projects they undertake in their majors. Beyond this, C+I are highly relevant to all students in their future careers.

Requirements for the Minor

Required CoursesCredits

Choose one "Create + Consider" course:

PCIX-SHU 101 Creativity Considered
PCIX-SHU 301 Entrepreneurship Experienced
IMBX-SHU 212 Generative AI: A Business Revolution

4
Any PCIX or IMBX course 4

Choose one design thinking course:

PCIX-SHU 103 Life Design
PCIX-SHU 104 Creative Learning Design
PCIX-SHU 201 Design Thinking

4
Two Elective Courses 
Elective course 1: An elective course (see course list below) or a second design thinking course4
Elective course 2: An elective course (see course list below) or a third design thinking course4
Total Credits20

Creativity + Innovation Elective Courses:

PCIX-SHU 202 Communicating for Influence

IMBX-SHU 210/PCIX-SHU 210 The Strategist

IMBX-SHU 222 Reinventing the Brand

SOCS-SHU 207 Urban and Architectural Design in China

SOCS-SHU 318 Ethnographic Methods

BUSF-SHU 225 Negotiation and Consensus Building

MKTG-SHU 110 Practicum on Innovation and Branding

PCIX-SHU 102 Experience Studio

IMBX-SHU 100 Topics in IMB

Note: Courses with two different course codes/prefixes will be changing code/prefix to PCIX-SHU XXX in future semesters. Students who take these courses will be eligible to count them toward the C+I minor requirement, regardless of code/prefix. Due to the similarity of the curriculum, IMB major students are not eligible to pursue the C+I minor.

Faculty Mentor

Please contact Adam with any inquiries about the C+I minor requirements, 
including questions about course equivalencies for electives.